Zero-Volume Keywords: Why Tools Say Nobody Searches 'Short Pump Plumber'
A missing keyword estimate need not rule out a useful service page. Use customer questions, job records and real coverage to decide what to write.
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Notes on local search for Richmond owners
How customers in the city and the counties find a business, what moves you in the map, what a website needs, and what it all costs. Written for the person who signs the checks.
Is Henrico the Same as Richmond? Addresses, Map Labels and Your Profile
Henrico is its own county, yet many Henrico addresses say Richmond. What that means for your Business Profile, your site's wording and pages naming both.
How Agency Directories and 'Top 10' Lists Decide Who Gets Listed
Agency lists rank firms by platform reviews, paid placement or an editor's picks. How to read the method note and sponsored labels before you shortlist.
Selling to Hospitals, Universities and Headquarters: Search for B2B Suppliers
How a Richmond supplier passes a buyer's search check after a referral or bid notice: capability pages, project pages, real credentials, a named contact.
Your Business Changed Its Name: Cleaning Up the Old Name Across Listings
A rebrand checklist for local businesses: the state record, Google, Apple, Bing, Yelp and Facebook, your website and schema, old reviews and redirects.
Reading Your First Link Report: Live URL, Target Page and Anchor Text
One row of a monthly SEO link report, field by field: the live URL, the page it points to, the anchor text and link type, plus how to check a row yourself.
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Get the free snapshotWriting a Business Profile Description That Isn't a Keyword List
How to write the Google Business Profile description: what it does, a four-part structure, and three sample descriptions for made-up Richmond businesses.
One Page per Service: How to Split a Crowded Services Page
Why one page listing ten services rarely ranks for any of them, how to pick which services earn a page, and a before/after outline for an electrician.
Google Search Console in Plain English for Business Owners
Set up Search Console with a Domain property, open four reports once a month, and learn what impressions and average position actually measure.
Why a Competitor Shows Up in the Map Pack and You Don't
Relevance, distance and prominence, worked through an invented Richmond plumbing example: what you can change about the map pack and what you can't.
Choosing a Search Plan for Your Services
Count your services, multiply by the places you serve, and compare the total with each plan's keyword count. Two worked examples from around Richmond.
How to Split a Small Marketing Budget Between SEO and Google Ads
A worked example for a Richmond service business: when Google Ads gets the money first, when SEO earns its share, and how to compare cost per customer.
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Get the free snapshotSquarespace, Wix or WordPress for a Small Business Website
A fair comparison for owners who edit their own site: editing, speed on phones, control over titles and URLs, three-year cost, and what leaving takes.
Home-Based Businesses: Hiding Your Address Without Disappearing From the Map
Work from home around Richmond? How hiding your address on a Google Business Profile works, what changes on the map, and the mailbox traps to avoid.
Comparing Three SEO Proposals Side by Side: A Worksheet
A worksheet for comparing three SEO proposals row by row: price, terms, named deliverables, link reports, ownership and what happens if you cancel.
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