<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Richmond SEO Company blog</title><description>Local search notes for Richmond, Virginia business owners.</description><link>https://richmondseo.company/</link><item><title>Zero-Volume Keywords: Why Tools Say Nobody Searches &apos;Short Pump Plumber&apos;</title><link>https://richmondseo.company/blog/zerovolume-keywords-tools-say-nobody-searches-short-pump/</link><guid isPermaLink="true">https://richmondseo.company/blog/zerovolume-keywords-tools-say-nobody-searches-short-pump/</guid><description>A missing keyword estimate need not rule out a useful service page. Use customer questions, job records and real coverage to decide what to write.</description><pubDate>Mon, 02 Nov 2026 12:05:00 GMT</pubDate></item><item><title>Is Henrico the Same as Richmond? Addresses, Map Labels and Your Profile</title><link>https://richmondseo.company/blog/henrico-same-as-richmond-addresses-map-labels-profile/</link><guid isPermaLink="true">https://richmondseo.company/blog/henrico-same-as-richmond-addresses-map-labels-profile/</guid><description>Henrico is its own county, yet many Henrico addresses say Richmond. What that means for your Business Profile, your site&apos;s wording and pages naming both.</description><pubDate>Mon, 26 Oct 2026 12:05:00 GMT</pubDate></item><item><title>How Agency Directories and &apos;Top 10&apos; Lists Decide Who Gets Listed</title><link>https://richmondseo.company/blog/agency-directories-top-10-lists-decide-gets-listed/</link><guid isPermaLink="true">https://richmondseo.company/blog/agency-directories-top-10-lists-decide-gets-listed/</guid><description>Agency lists rank firms by platform reviews, paid placement or an editor&apos;s picks. How to read the method note and sponsored labels before you shortlist.</description><pubDate>Mon, 19 Oct 2026 12:05:00 GMT</pubDate></item><item><title>Selling to Hospitals, Universities and Headquarters: Search for B2B Suppliers</title><link>https://richmondseo.company/blog/selling-hospitals-universities-headquarters-search-b2b-suppliers/</link><guid isPermaLink="true">https://richmondseo.company/blog/selling-hospitals-universities-headquarters-search-b2b-suppliers/</guid><description>How a Richmond supplier passes a buyer&apos;s search check after a referral or bid notice: capability pages, project pages, real credentials, a named contact.</description><pubDate>Tue, 29 Sep 2026 16:38:00 GMT</pubDate></item><item><title>Your Business Changed Its Name: Cleaning Up the Old Name Across Listings</title><link>https://richmondseo.company/blog/business-changed-name-cleaning-up-old-name-across/</link><guid isPermaLink="true">https://richmondseo.company/blog/business-changed-name-cleaning-up-old-name-across/</guid><description>A rebrand checklist for local businesses: the state record, Google, Apple, Bing, Yelp and Facebook, your website and schema, old reviews and redirects.</description><pubDate>Tue, 11 Aug 2026 08:31:00 GMT</pubDate></item><item><title>Reading Your First Link Report: Live URL, Target Page and Anchor Text</title><link>https://richmondseo.company/blog/reading-first-link-report-live-url-target-page/</link><guid isPermaLink="true">https://richmondseo.company/blog/reading-first-link-report-live-url-target-page/</guid><description>One row of a monthly SEO link report, field by field: the live URL, the page it points to, the anchor text and link type, plus how to check a row yourself.</description><pubDate>Sun, 12 Jul 2026 11:04:00 GMT</pubDate></item><item><title>Writing a Business Profile Description That Isn&apos;t a Keyword List</title><link>https://richmondseo.company/blog/writing-business-profile-description-isnt-keyword-list/</link><guid isPermaLink="true">https://richmondseo.company/blog/writing-business-profile-description-isnt-keyword-list/</guid><description>How to write the Google Business Profile description: what it does, a four-part structure, and three sample descriptions for made-up Richmond businesses.</description><pubDate>Tue, 23 Jun 2026 08:18:00 GMT</pubDate></item><item><title>One Page per Service: How to Split a Crowded Services Page</title><link>https://richmondseo.company/blog/one-page-per-service-split-crowded-services-page/</link><guid isPermaLink="true">https://richmondseo.company/blog/one-page-per-service-split-crowded-services-page/</guid><description>Why one page listing ten services rarely ranks for any of them, how to pick which services earn a page, and a before/after outline for an electrician.</description><pubDate>Sat, 13 Jun 2026 12:01:00 GMT</pubDate></item><item><title>Google Search Console in Plain English for Business Owners</title><link>https://richmondseo.company/blog/google-search-console-plain-english-business-owners/</link><guid isPermaLink="true">https://richmondseo.company/blog/google-search-console-plain-english-business-owners/</guid><description>Set up Search Console with a Domain property, open four reports once a month, and learn what impressions and average position actually measure.</description><pubDate>Wed, 13 May 2026 09:34:00 GMT</pubDate></item><item><title>Why a Competitor Shows Up in the Map Pack and You Don&apos;t</title><link>https://richmondseo.company/blog/competitor-shows-up-map-pack-dont/</link><guid isPermaLink="true">https://richmondseo.company/blog/competitor-shows-up-map-pack-dont/</guid><description>Relevance, distance and prominence, worked through an invented Richmond plumbing example: what you can change about the map pack and what you can&apos;t.</description><pubDate>Sat, 02 May 2026 16:09:00 GMT</pubDate></item><item><title>Choosing a Search Plan for Your Services</title><link>https://richmondseo.company/blog/choosing-a-search-plan-for-your-services/</link><guid isPermaLink="true">https://richmondseo.company/blog/choosing-a-search-plan-for-your-services/</guid><description>Count your services, multiply by the places you serve, and compare the total with each plan&apos;s keyword count. Two worked examples from around Richmond.</description><pubDate>Wed, 18 Feb 2026 11:29:00 GMT</pubDate></item><item><title>How to Split a Small Marketing Budget Between SEO and Google Ads</title><link>https://richmondseo.company/blog/split-small-marketing-budget-between-seo-google-ads/</link><guid isPermaLink="true">https://richmondseo.company/blog/split-small-marketing-budget-between-seo-google-ads/</guid><description>A worked example for a Richmond service business: when Google Ads gets the money first, when SEO earns its share, and how to compare cost per customer.</description><pubDate>Mon, 05 Jan 2026 17:13:00 GMT</pubDate></item><item><title>Squarespace, Wix or WordPress for a Small Business Website</title><link>https://richmondseo.company/blog/squarespace-wix-wordpress-small-business-website/</link><guid isPermaLink="true">https://richmondseo.company/blog/squarespace-wix-wordpress-small-business-website/</guid><description>A fair comparison for owners who edit their own site: editing, speed on phones, control over titles and URLs, three-year cost, and what leaving takes.</description><pubDate>Tue, 30 Dec 2025 08:02:00 GMT</pubDate></item><item><title>Home-Based Businesses: Hiding Your Address Without Disappearing From the Map</title><link>https://richmondseo.company/blog/homebased-businesses-hiding-address-disappearing-map/</link><guid isPermaLink="true">https://richmondseo.company/blog/homebased-businesses-hiding-address-disappearing-map/</guid><description>Work from home around Richmond? How hiding your address on a Google Business Profile works, what changes on the map, and the mailbox traps to avoid.</description><pubDate>Sat, 15 Nov 2025 10:22:00 GMT</pubDate></item><item><title>Comparing Three SEO Proposals Side by Side: A Worksheet</title><link>https://richmondseo.company/blog/comparing-three-seo-proposals-side-by-side-worksheet/</link><guid isPermaLink="true">https://richmondseo.company/blog/comparing-three-seo-proposals-side-by-side-worksheet/</guid><description>A worksheet for comparing three SEO proposals row by row: price, terms, named deliverables, link reports, ownership and what happens if you cancel.</description><pubDate>Fri, 31 Oct 2025 15:45:00 GMT</pubDate></item></channel></rss>